Keynote and Opening: The Amazon.com Technology Platform: Building Blocks for Innovation : Werner Vogels, Amazon.com CTO
- From pplication to technology platform
- The strategy is to
- Increase selection
- low prices
- Confidence
- Books are a big selection thats why it was selected by the beginning
- the feed back is important
- Invite 3d Parties into the platform
- Amazon itself is a retailer and has to compete like others on the platform
- With more retailers the platform had to develope for new data types (are different sizes of a Jean deffirent items?)
- Open the data for any developer
- You should not be surprised of the unprofitable use of your services, you ll be rewarded somehow
- Started exctracting functionality code for big third parties (target)
- 2001 : Cant build anymore
- 7 years to kill the previous architecture
- Turned to be a lot of smal standalone teams (technology diverese) each responsible for its services
- Unexpected popularity can be a problem
- Getting Real >> Priorities: It is too hard to scale
- Two Phases Transaction doesnt work and fails (avalability)
- Transaction should be in a one box
- There is no technology that can do it
